Education Background

Sep 2021 - Jun 2025
Beijing Normal-Hong Kong Baptist University (BNBU)
Major: Public Relations and Advertising - Bachelor of Arts (Hon) cGPA: 3.53/4

Sep 2023 - Dec 2023
Hong Kong Baptist University
Extended Study Programme (HKBU × BNBU) sGPA: 3.56/4

Sep 2025 - Jun 2026
The Hong Kong Polytechnic University
Major: Generative AI and the Humanities (Language and Communication) - Master of Science (Hon) cGPA: /4

Publication

Bowen Li, Corresponding Author, Schema Theory in Personal Growth, Culture, and Social Media: A Literature Review (DOI: 10.2991/978-2-38476-277-4_25)

Published by the 2024 10th International Conference on Humanities and Social Science Research (ISSN: 2352-5398) on 2 September 2024

Research Project

Sep 2022 - Nov 2022
The Analysis of Integrated Marketing Communications (online)

Examined the impact of live stream marketing on consumers’ snack purchase intention
Collated and assembled constructive information for the research project
Composed and presented the literature review section of the research report

Professional Experience

Jun 2024 - Sep 2024
Integrated Marketing Intern, Consumer Group, Weber Shandwick

Integrated brand data and competitor data to produce social media data reports and clippings
Facilitated content production through topic selection, speech preparation, interview translation, etc.
Arranged schedules to ensure liaison between parties involved and communicated recording requirements
Measured KOL performance and reported to the clients
Engaged in media and customer relationship management

Jun 2023 - Aug 2023
Market Research Intern, H’brill Marketing & Consulting Co., Ltd.

Assisted with neatening files, analyzing data, creating presentation slides, and making presentations
Contributed to a harmonious working environment

Extracurricular Activities

Sep 2021 - Jun 2024
Captain, Chinese Health Qigong Team, BNBU

Responsible for the overall management of the team and devising training plans
Took charge of the team’s media outreach by:
- Writing press releases and moderating publication content
- Collaborating with BNBU’s official WeChat account to disseminate information

Awards and Honours

Dec 2024 (¥3,000) Second Class Award for the Academic Year 2023-2024, BNBU
Nov 2024 (¥6,000) Prof. Xu Jialu Whole Person Education Award, BNBU
Nov 2023 (¥6,000) First Class Award for the Academic Year 2022-2023, BNBU
Nov 2022 (¥6,000) First Class Award for the Academic Year 2021-2022, BNBU

Skills

Software: SPSS, Microsoft Office
Programming Languages: Python, LaTeX, HTML, CSS
Languages: IELTS 7.0 (Listening: 7.5; Reading: 8.0; Writing: 6.5; Speaking: 6.0), Basic Korean and French